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See video below.

Earlier this year, Business Insider ran a feature on a business selling ice with a twist in New York City.

"I went from tending bar to owning and operating a multi-million dollar cocktailized business," said Richard Bocatto, founder of Hundredweight Ice.

"I recognized early on that it was perhaps the most important and overlooked ingredient in the modern cocktail," he added.

The business produces flawless large ice cubes, large spheres, cubes with frozen fruit and flowers, cubes with messaging, and probably more at the higher end.

Part of the customer base includes Michelin-starred restaurants.

This business was built by word-of-mouth via bartenders, etc. The owner says that the business has an unusually high employee retention rate.

As a bartender, Bocatto said that he never imagined that he might become a businessman one day. He estimated annual growth at over 35% per year.

See video below to learn more about creative design of ice, its production process, and more about the business.

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